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🧠 Most leaders I work with think clarity comes from thinking harder…but in reality, it usually comes from thinking less for a moment 😮💨
Here’s the quiet pattern I see in senior leaders under sustained pressure…decision quality drops long before motivation does. Not because people don’t care, but because their nervous system is overloaded. 🧠Our brains have a limited capacity for self-regulation and decision-making across the day. ❌Prolonged cognitive demand increases mental fatigue, reducing accuracy, impulse control, and judgement ❌This effect is linked to changes in prefrontal cortex activity and rising str
Olly Bridge
Jan 282 min read


🍃 Why the best medical tools still depend on human behaviour… and why many programmes quietly underperform because of it 🍃
Most leaders I work with assume that if the science is strong enough, the outcomes should follow. Powerful intervention in… better results out. But the evidence suggests it’s not that simple. A large real-world study published in JMIR followed over 126,000 adults with obesity who were prescribed tirzepatide and enrolled in a digital weight-loss service ( J Med Internet Res, 2026 ). What the researchers explored wasn’t a new drug mechanism… but something far more human: enga
Olly Bridge
Jan 272 min read


🧠 One of the quiet privileges in my work isn’t the boardrooms… It’s the 15% of time I spend with people right at the start of their careers 🌱🧠
Most leadership and health work happens once people are already exhausted, reactive, or burnt out. That work matters deeply. But there’s something profoundly different about getting in early . Early career professionals don’t need rescuing. They need foundations . The science Behaviour science is very clear on this. Habits formed earlier in adulthood are more likely to persist because they become identity-linked, not task-based. Research on habit formation shows that repeated
Olly Bridge
Jan 192 min read
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