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š§ Most leaders I work with think clarity comes from thinking harderā¦butĀ in reality, it usually comes from thinking less for a moment š®āšØ
Hereās the quiet pattern I see in senior leaders under sustained pressureā¦decision quality drops long before motivation does. Not because people donāt care, but because their nervous system is overloaded. š§ Our brains have a limited capacity for self-regulation and decision-making across the day. āProlonged cognitive demand increases mental fatigue, reducing accuracy, impulse control, and judgement āThis effect is linked to changes in prefrontal cortex activity and rising str
Olly Bridge
Jan 282 min read


š Why the best medical tools still depend on human behaviour⦠and why many programmes quietly underperform because of itĀ š
Most leaders I work with assume that if the science is strong enough, the outcomes should follow. Powerful intervention in⦠better results out. But the evidence suggests itās not that simple. A large real-world study published in JMIR Ā followed over 126,000 adults with obesity Ā who were prescribed tirzepatide and enrolled in a digital weight-loss service ( J Med Internet Res, 2026 ). What the researchers explored wasnāt a new drug mechanism⦠but something far more human: enga
Olly Bridge
Jan 272 min read


š§ One of the quiet privileges in my work isnāt the boardrooms⦠Itās the 15% of time I spend with people right at the start of their careers š±š§
Most leadership and health work happens once people are already exhausted, reactive, or burnt out. That work matters deeply. But thereās something profoundly different about getting in early . Early career professionals donāt need rescuing. They need foundations . The science Behaviour science is very clear on this. Habits formed earlier in adulthood are more likely to persist because they become identity-linked, not task-based. Research on habit formation shows that repeated
Olly Bridge
Jan 192 min read


š§ Most leaders I work with think clarity comes from pushing harderā¦But the brain doesnāt work like a machine š¤
We often assume that better decisions come from more effortā¦More hoursā¦More thinkingā¦More grit. In reality, sustained decision quality depends far more on recovery Ā than effort. Hereās the reframe š Your brain is a biological system, not a spreadsheetā¦and like any system, it degrades under continuous load. šŖ« The science is very clear. š§Ŗ What the research shows Decision-making draws heavily on the prefrontal cortex. This region is highly sensitive to fatigue, stress and sle
Olly Bridge
Dec 17, 20252 min read
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