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🍃 Why the best medical tools still depend on human behaviour… and why many programmes quietly underperform because of it 🍃
Most leaders I work with assume that if the science is strong enough, the outcomes should follow. Powerful intervention in… better results out. But the evidence suggests it’s not that simple. A large real-world study published in JMIR followed over 126,000 adults with obesity who were prescribed tirzepatide and enrolled in a digital weight-loss service ( J Med Internet Res, 2026 ). What the researchers explored wasn’t a new drug mechanism… but something far more human: enga
Olly Bridge
Jan 272 min read


🧠💬 You probably send dozens of texts a week… but how many actually deepen a friendship? 💬🧠
Evidence-based insights on how small, intentional social connections improve wellbeing, resilience, and sustainable performance for leaders.
Olly Bridge
Jan 202 min read


📅 It’s mid-January… and a lot of people already feel like they’ve failed. The resolution is slipping. Motivation is fading. Frustration is rising. 🪫
Most New Year’s resolutions fail not because people lack discipline…but because they’re built on the wrong type of goal.
Olly Bridge
Jan 202 min read


🧠 One of the quiet privileges in my work isn’t the boardrooms… It’s the 15% of time I spend with people right at the start of their careers 🌱🧠
Most leadership and health work happens once people are already exhausted, reactive, or burnt out. That work matters deeply. But there’s something profoundly different about getting in early . Early career professionals don’t need rescuing. They need foundations . The science Behaviour science is very clear on this. Habits formed earlier in adulthood are more likely to persist because they become identity-linked, not task-based. Research on habit formation shows that repeated
Olly Bridge
Jan 192 min read


🎄🪫 Back at work after the festive break can feel… heavy 🏋️♀️
Full inboxes. Big expectations. Quiet pressure to make this year count. Here’s the reframe I’m sharing with leaders this week. The best years aren’t launched with intensity, they’re built with intention. January doesn’t need grand declarations or heroic routines…it needs rhythm. What the science keeps reminding us 👇 Behaviour change research shows that small, repeatable actions are far more likely to stick than ambitious resets (Lally et al., 2010 - https://psycnet.apa.org/r
Olly Bridge
Dec 29, 20251 min read
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